Sales Insanity: 20 True Stories of Epic Sales Blunders (And How to Avoid Them Yourself) by Cannon Thomas & Jason Jordan

Sales Insanity: 20 True Stories of Epic Sales Blunders (And How to Avoid Them Yourself) by Cannon Thomas & Jason Jordan

Author:Cannon Thomas & Jason Jordan
Language: eng
Format: azw3
ISBN: 9780998059808
Publisher: Ivy House Publishing
Published: 2017-08-15T05:00:00+00:00


The Good Ideas

Good Idea 1: Technology Is Just an Enabler of Business Processes

Technology is too often sold as the silver bullet cure-all for any business issue. In reality, technology is just an enabler. It won’t solve any problems on its own—it will just help you do the wrong things faster. Attempting to automate chaos is one classic foible, as is assuming that a new system will provide you with embedded Best Practices. Take the time to define how you want your business to work before you set about automating it. Otherwise, a technology implementation could become a very expensive and disruptive way to ruin your career.



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